Growth Marketing Manager
Core
Scale outbound, events, and ABM programs to generate qualified sales meetings for a global K-12 wellbeing platform.
Role type
Growth Marketing Manager (B2B Outbound & ABM)
Builds
Scaled EDM campaigns, global conference programs, and targeted ABM account plans
Domain
EdTech / K-12 Wellbeing Management System
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B outbound campaign execution, EDM list building and segmentation, ABM strategy and account planning, event program management, copywriting, CRM data analysis, AI/automation fluency
Preferred skills
Experience with Canva or similar high-growth B2B companies, global market experience
Technologies
CRM, EDM tools, LinkedIn, paid media platforms, event management tools
Responsibilities
Run scaled EDM and outbound campaigns across multiple regions, manage end-to-end global conference logistics, execute multi-channel ABM strategies for priority accounts, codify ICPs and messaging frameworks, coordinate cross-functional teams for campaign delivery
Seniority
Mid-level, hands-on IC
