Performance Campaign Manager
Core
Plan, manage, and execute performance marketing campaigns to maximize investment yield, drive incremental sales, and amplify brand presence across Takealot's retail media platform.
Role type
Performance Campaign Manager (Retail Media)
Builds
Programmatic advertising campaigns and audience segmentation strategies for an online retailer
Domain
Retail Media / E-commerce / Digital Advertising
Required skills
Programmatic campaign management, Audience segmentation, Budget management, Data-driven optimization, Performance reporting, Cross-functional collaboration
Preferred skills
Amazon DSP experience, Google Ads expertise, Client-facing experience, Market trend analysis
Technologies
Google Ads, DSP platforms, Excel, Google Sheets, Microsoft Office
Responsibilities
Develop and launch programmatic campaigns, monitor daily performance metrics (ROAS, CPC, conversion rates), manage campaign budgets, troubleshoot targeting issues, present actionable insights to stakeholders, stay informed on retail media trends.
Seniority
Mid-level, hands-on IC