Platform Campaign Senior Manager (Integrated Marketing) - (TikTok Shop, Thailand)
Core
Develop seller packages, pitch decks, and campaign frameworks to drive platform GMV, buyer growth, and budget efficiency for TikTok Shop in SEA.
Role type
Senior IC integrated marketing campaign manager
Builds
Platform marketing campaigns and seller business pitch decks
Domain
E-commerce / Southeast Asia
Required skills
Campaign strategy planning, Budget management, Market trend analysis, Data analysis, Cross-functional collaboration, Team leadership
Preferred skills
Complex data set analysis, Project management, Stakeholder management
Technologies
Excel
Responsibilities
Plan and lead platform campaign strategies (e.g., Double Digit Sales), Track campaign OKRs and P&L, Collaborate with Category Marketing and Operations teams, Manage and mentor campaign team members
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