Demand Generation & Acquisition Specialist
Core
Develop, execute, and measure lead generation campaigns to drive qualified leads into the sales pipeline and build brand loyalty.
Role type
Demand Generation & Acquisition Specialist
Builds
Digital marketing campaigns and lead generation initiatives
Domain
B2B Telecommunications / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital marketing campaign management, Marketing automation (HubSpot), Marketing analytics, SEO, Salesforce, A/B testing, Lead scoring, MQL management, Strategic planning
Preferred skills
HubSpot expertise, SEO experience
Responsibilities
Build and manage campaigns to drive interest in services, Analyze metrics (CTR, CPL, lead score, close rates) and present recommendations, Identify new strategies for effective platforms, Manage multiple campaigns and perform A/B testing, Maintain knowledge of digital marketing best practices and competitor strategies, Utilize Salesforce to create and track reports
