Vice President, Growth Marketing
Core
Lead the full-funnel growth strategy to scale customer acquisition, activation, retention, and lifetime value across digital and offline channels for a chef-to-consumer meal delivery marketplace.
Role type
VP Growth Marketing (Strategic Leadership)
Builds
Scalable growth systems and high-performing marketing teams driving exponential user growth.
Domain
Food delivery / DTC Marketplace
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Full-funnel growth strategy, paid media management (Meta, Google, TikTok), team leadership, marketing analytics, attribution modeling, product-led growth, budget management, experimentation frameworks, CRO, stakeholder management
Preferred skills
MBA or advanced degree, experience in AI/personalization/creator economy trends
Technologies
Meta, Google, TikTok, DSPs, Analytics tools, Attribution platforms
Responsibilities
Own the full-funnel growth vision and roadmap; Build and mentor a team of growth marketers and analysts; Oversee performance across paid and emerging channels; Foster a culture of testing, measurement, and optimization; Partner with Product and Tech to execute growth loops; Collaborate with Brand to integrate storytelling with performance; Manage growth forecasting and budget allocation.
Seniority
Executive (VP), Strategy & Mentorship