Marketing Data Analytics Specialist (Data Quality)
Core
Ensure accuracy, consistency, and reliability of marketing data across the analytics ecosystem by monitoring GA4 implementation and maintaining tracking standards.
Role type
Marketing Data Analytics Specialist (Data Quality)
Builds
High-quality tracking and reporting standards for marketing analytics
Domain
Digital marketing analytics and web tracking
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Google Analytics 4 (GA4), Google Tag Manager (GTM), web analytics, tracking principles, data quality principles, analytical problem-solving
Preferred skills
Google Cloud Platform (GCP), BigQuery, Power Automate, digital marketing measurement frameworks
Responsibilities
Monitor and improve GA4 implementation and data quality; Create, maintain, and optimize tracking tags in GTM; Support cookie and consent tracking setup through OneTrust; Investigate tracking issues and data discrepancies; Collaborate with analytics and technical teams to ensure accurate reporting; Document tracking standards, tagging requirements, and data quality processes
Seniority
Individual Contributor
