TV, Video, Audio & Display Senior Specialist
Core
Launch and optimize TV, video, audio, and display campaigns to drive customer acquisition and revenue while maintaining efficiency.
Role type
Senior Specialist, TV/Video/Audio/Display Media Buyer
Builds
Multi-channel media campaigns (TV, video, audio, display) for client growth
Domain
Digital Marketing / Media Buying
Required skills
TV/video/audio/display campaign management, media analytics, budget pacing, frequency cap optimization, A/B testing, SQL, GA4, client communication
Preferred skills
Statistical significance analysis, incremental lift measurement, AI tool adoption
Technologies
GA4, Bliss Point, SQL, A/B testing tools
Responsibilities
Prepare client updates and QBR inputs, recommend budget and network mix adjustments, run small safe pilots, monitor daily performance and build reports, advocate for measurement frameworks, reduce non-converting spend
Seniority
Senior, hands-on IC