Senior Marketing Manager Italy
Core
Drive Plancraft's market entry and growth in Italy by executing localized marketing strategies, managing the local budget, and building authentic connections with Italian contractors and tradespeople.
Role type
Senior Marketing Manager (Market Entry)
Builds
Local brand presence, community engagement, and customer acquisition in the Italian construction/trades sector.
Domain
Construction technology (SaaS) / European trades
Deliverable
product features
Required skills
Local market strategy, budget management, creator/influencer collaboration, content creation (copy, video, social), event planning, stakeholder management
Preferred skills
Creator marketing, SEO/SEA basics, SaaS scale-up experience
Technologies
Instagram, TikTok, LinkedIn, ChatGPT
Responsibilities
Own and manage the local marketing budget; execute local marketing activities to build awareness and growth; identify and manage relationships with Italian creators and partners; collect and share customer stories and market insights; create and publish localized content across social media and web; plan and execute local activations like events and workshops.
Seniority
Senior, hands-on IC