资深国际化增长营销经理-国际电商
Core
Drive C-end and B-end user growth for international e-commerce across various scenarios, primarily through paid advertising campaigns to increase transaction users and ROAS.
Role type
Senior Growth Marketing Manager (International E-commerce)
Builds
International e-commerce user acquisition and transaction volume
Domain
International E-commerce / Digital Advertising
Required skills
Paid media buying, Channel strategy, User segmentation, Data analysis, Cross-border communication, English proficiency
Preferred skills
Overseas e-commerce ad platform experience, 3+ years in overseas media buying
Technologies
Overseas ad platforms
Responsibilities
Develop multi-channel growth marketing acquisition strategies, Monitor and analyze ad campaign performance, Identify growth opportunities through channel mining and user analysis, Collaborate with ad product teams to optimize channel ad effectiveness
