Digital Marketing and Retail Growth Specialist
Core
Develop and execute multi-channel retail marketing strategies to drive customer admissions and sales of used auto parts, tires, and batteries across multiple yards in Eastern Canada.
Role type
Senior Digital Marketing and Retail Growth Specialist
Builds
Customer traffic, retail sales, and brand awareness for auto recycling yards
Domain
Automotive retail / Auto parts recycling
Deliverable
product features
Required skills
Meta Ads Manager, Instagram advertising, Email marketing, SMS marketing, Local SEO, Google Business Profiles, Campaign analytics, Budget management, Project management, Copywriting
Preferred skills
Reddit Ads, Google Ads, CRM automation, Power BI, GA4, Generative AI tools
Technologies
Meta Ads Manager, Instagram, SendGrid, Twilio, Reddit, Google Ads, GA4, Power BI, Looker Studio
Responsibilities
Develop and execute multi-channel retail marketing strategies tailored to local markets; Plan, launch, and optimize paid advertising campaigns on Meta, Instagram, Reddit, and Google; Manage email and SMS campaigns with segmentation and automation; Collaborate with agencies to define creative briefs and ensure deliverables; Visit yards regularly to assess customer experience and gather content; Analyze admissions and sales data to measure ROI and recommend optimizations; Align marketing campaigns with operations, pricing, and inventory.