Digital Marketing Manager
Core
Leading strategic online initiatives and marketing campaigns from conception to execution, monitoring effectiveness, and negotiating advertising contracts.
Role type
Digital Marketing Manager
Builds
Online media campaigns and advertising initiatives
Domain
Digital marketing and advertising
Deliverable
product features
Required skills
Digital marketing strategy, campaign management, advertising contract negotiation, social media marketing, website metrics analysis, SEO, lead generation, email marketing, budget management
Preferred skills
Emerging digital marketing opportunities, problem-solving, communication, writing
Technologies
Social media platforms, SEO tools, email marketing platforms, website analytics tools
Responsibilities
Handling strategic online initiatives, leading marketing campaigns from idea to execution, monitoring and evaluating online media campaigns, negotiating advertising contracts, collaborating with department heads on strategies, working with finance to manage budgets, staying current with digital marketing trends
Seniority
Mid-level, hands-on IC
