Director of Membership (Members Club)
Core
Lead the development and execution of a luxury private club's pre-opening membership strategy, sales, retention, and culture programming in Miami.
Role type
Director of Membership (Members Club)
Builds
A premium membership ecosystem including tier structures, acquisition pipelines, and a year-round culture programme for a luxury private club.
Domain
Luxury hospitality / Private members club
Required skills
Membership strategy, sales pipeline management, relationship management, team leadership, P&L ownership, event strategy, brand positioning, CRM analytics
Preferred skills
Luxury brand management, hospitality leadership
Technologies
CRM systems, booking systems, member communication platforms
Responsibilities
Define membership proposition and pricing; drive proactive membership sales and acquisition; own the full member lifecycle from onboarding to renewal; lead the Culture Programme Manager to design engagement events; provide strategic direction to Marketing and Events Managers; lead a team of four direct reports; own the Membership department P&L and budget.
Seniority
Director, strategic leadership & team management