ON PREMISE TRADE MARKETING SPECIALIST (Maternity Leave Cover)
Core
Translate national research and market insights into actionable On Premise marketing strategies, activation programs, and business plans for organized foodservice channels.
Role type
Trade Marketing Specialist (On Premise)
Builds
Customer-specific marketing plans, activation programs, and business plans for LSR/QSR, FSR, and HoReCa groups.
Domain
FMCG, Beverages, Foodservice
Deliverable
product features
Required skills
Trade marketing, customer marketing, channel marketing, sales-in presentation development, business plan execution, project management, analytical skills, stakeholder management
Preferred skills
Experience in organized foodservice channels (LSR/QSR, FSR, HoReCa), experience with structured/multi-site customers, partnership with Sales/KAM teams
Technologies
None stated
Responsibilities
Translate national research initiatives into On Premise focus areas, observe market trends and identify new business opportunities, collaborate with Key Account Managers on sales universe and negotiations, lead national consumption activation calendar and creative strategy, train and coach the On Premise field team
Seniority
Mid-level (3+ years experience required)