(Senior) Category Manager E-Commerce (m/w/d)
Core
Responsible for the commercial development of the B2B online shop and steering performance across the entire digital customer journey.
Role type
Senior Category Manager E-Commerce (B2B)
Builds
B2B online shop, digital customer journey, sales campaigns, landing pages
Domain
B2B E-Commerce, Digital Sales
Required skills
Commercial steering, stakeholder coordination, market/competitor/customer analysis, conversion optimization, up/cross-selling, strategic forecasting, GenAI/LLM tool usage
Preferred skills
Salesforce, Anaplan
Technologies
Salesforce, Anaplan, GenAI tools (Claude, Copilot, Gemini)
Responsibilities
Coordinate cross-functional teams (Sales, Marketing, Analytics, Product, Tech), define priorities, implement targeted sales actions and structural changes, prepare commercial performance reports, present strategic recommendations to management
Seniority
Senior, hands-on IC
