(Senior) Commercial Manager E-Commerce (m/w/d)
Core
Responsible for the commercial development of a B2B online shop and steering performance across the entire digital customer journey.
Role type
Senior commercial manager (B2B e-commerce)
Builds
B2B online shop performance, digital customer journey, sales campaigns, and strategic recommendations.
Domain
B2B E-commerce, Digital Sales, Data-driven Marketing
Required skills
Commercial steering, Stakeholder coordination, Market analysis, Customer segmentation, Conversion optimization, Strategic forecasting, Cross-selling/Up-selling, Digital channel management
Preferred skills
Salesforce, Anaplan, GenAI/LLM tools
Technologies
Salesforce, Anaplan, GenAI/LLM tools (Claude, Copilot, Gemini)
Responsibilities
Steer commercial performance of the B2B online shop, coordinate cross-functional stakeholders, derive and implement targeted measures based on market analysis, optimize the digital customer journey, prepare and present commercial performance reports.
Seniority
Senior, hands-on IC
