ALTERNANCE - Category Manager H/F
Core
Develop revenue and market share for a product universe through assortment and promotion strategies in a retail environment.
Role type
Category Manager (retail)
Builds
Product assortments and promotional campaigns for retail stores
Domain
Retail / Grocery
Deliverable
product features
Required skills
Strategic planning, market analysis, competitive intelligence, operational execution, data analysis, Excel proficiency
Preferred skills
Marketing knowledge, retail commerce understanding, team collaboration, analytical mindset
Responsibilities
Define annual promotional and assortment strategies, analyze market performance and characteristics, conduct competitive monitoring and innovation tracking, implement operational actions in stores, analyze results and propose corrective actions