Lead Product Manager — Retail Media
Core
Define and pilot the strategy for the Retail Media solution, building audience targeting, campaign management, inventory administration, and performance measurement features for retail partners and brands.
Role type
Senior Lead Product Manager (Retail Media & AdTech)
Builds
Retail Media solution features including audience targeting, campaign deployment, inventory management, and data analytics tools
Domain
Retail technology, AdTech, Digital Out-of-Home (DOOH)
Deliverable
product features
Required skills
B2B software product development, Retail Media, AdTech, campaign management, inventory management, Ad Serving, Proof of Play, performance measurement (incrementality, control groups), data analytics, transactional data
Preferred skills
Spanish language proficiency
Technologies
Data analytics platforms, Ad Serving systems, Retail data systems
Responsibilities
Define product vision and roadmap, arbitrate between operational needs and market differentiation initiatives, collaborate with technical teams and Data Scientists on functional specifications, pilot projects with distributors and brands, establish Product Management practices with teams, communicate project progress and risks to leadership
Seniority
Senior, hands-on IC with leadership responsibilities
