Trade Marketing Specialist - LSR/QSR
Core
Co-develop and execute customer activation plans for Limited Service Restaurants (LSR) and Quick Service Restaurants (QSR), translating segment strategy into concrete programs and managing end-to-end outlet execution.
Role type
Trade Marketing Specialist (LSR/QSR)
Builds
Customer activation plans, POS materials, and activation toolkits for strategic accounts
Domain
FMCG / Beverages / On Premise Marketing
Deliverable
product features
Required skills
Strategic account management, activation plan development, POS material management, agency and supplier coordination, KPI definition and tracking, budget management, data analysis, stakeholder management
Preferred skills
Experience in HORECA, restaurants, bars, clubs, QSR, conflict resolution, leading strategic initiatives without direct people management
Technologies
Excel, PowerPoint
Responsibilities
Co-develop customer activation plans with sales, execute activation plans from brief to delivery, manage agencies and suppliers for production, define and track activation KPIs, analyze On Premise data to inform strategy, manage activation budget, contribute to annual business plans
Seniority
Mid-level, hands-on IC
