Praktikum Retention Marketing & CRM
Core
Support the implementation of retention marketing projects and campaigns (postal mailings, emails, onsite, and in-app) to strengthen customer loyalty for BILD, SPORT BILD, BILDplus, WELT, and other brands.
Role type
Intern, Retention Marketing & CRM
Builds
Lifecycle campaigns focused on new customer onboarding, churn prevention, and customer winback for digital subscription products.
Domain
Media & Publishing, Digital Subscriptions
Required skills
Analytical thinking, Data analysis, Campaign execution, Customer lifecycle management, Creative problem solving, German (fluent), English (good)
Responsibilities
Implement operational lifecycle campaigns, Create analyses to understand impact on churn and Customer Lifetime Value, Execute marketing campaigns across multiple channels, Propose and implement new ideas for marketing tests.