Area Market Development Manager - Lower Northern to Central
Core
Lead and develop a high-performing team of Market Development Officers to drive demand generation and oversee demonstration plot planning across assigned agricultural territories.
Role type
Senior Market Development Manager (Agriculture)
Builds
Regional demand generation programs, demonstration plots, and new product launch strategies for the grower base and dealer network.
Domain
Agriculture / Crop Science / Agronomy
Required skills
Team leadership and coaching, agronomic technical support, dealer/distributor channel management, market intelligence analysis, budget management, data collection and analysis, technology adoption.
Preferred skills
Experience in specialized crop segments, resilience in dynamic environments, ability to influence partners.
Responsibilities
Guide team in building trust-based relationships with key growers, mentor Sales Executives and Market Development Officers, coordinate regional new product launches, provide escalation support for complex agronomic challenges, manage regional activity budgets, analyze market trends and competitive activities, ensure systematic collection of grower data.
Seniority
Senior, hands-on IC with team leadership