Key Account Manager, Catering & Foodservice
Core
Win new distribution and drive brand activation & sales volume for Red Bull in leading Catering and Foodservice segments.
Role type
Key Account Manager (Catering & Foodservice)
Builds
Red Bull brand presence and sales in catering and foodservice outlets
Domain
FMCG / Energy Drinks / Catering & Foodservice
Deliverable
product features
Required skills
Account management, stakeholder management, negotiation, sales strategy, brand activation, customer relationship management, commercial acumen, presentation skills
Preferred skills
Understanding of catering and foodservice landscape, experience with major catering/foodservice customers
Technologies
hunting list system, data insights, point-of-sale materials
Responsibilities
Deploy hunting list system to identify potential customers, develop value-based sell-stories, manage objections and influence decision makers, negotiate sales volume and financial outcomes, execute brand measures in-store and online, create customer launch programs, drive incremental sales through occasion-based messaging, activate brand at point-of-decision, develop promotional programs, integrate customers into Red Bull events, contribute to annual business planning