Culture Marketing Manager
Core
Develop a 3-5 year strategy to keep the world of dance, music, and culture relevant for the brand and product, while weighing investments against consumer impact.
Role type
Senior strategy & people management marketing manager
Builds
Cultural initiatives (e.g., Red Bull SoundClash, Red Bull Symphonic, Red Bull BC One, Red Bull Dance Your Style) and artist support programs
Domain
Energy drink marketing, music, and dance culture
Required skills
Strategic planning, project management, network building, people management, event management, budget management, campaign development, team leadership
Preferred skills
Dutch language fluency, German language skills, deep industry network in Dutch dance and music
Technologies
N/A
Responsibilities
Organize existing or new cultural initiatives, build and maintain a network of experts in dance and music communities, manage a team of two specialists, support dancers and artists, develop new concepts in music and dance, collaborate with other teams and the Austrian headquarters
Seniority
Senior, hands-on IC with team management
