Product Manager AIAD
Core
Lead the Customer Experience (CX) and marketing analytics suite, defining strategic roadmaps and driving the lifecycle of data & insights products for global COS.
Role type
Senior Product Manager (Data & Insights)
Builds
Data & insights products for marketing, digital/web, and customer analytics teams
Domain
Retail, Customer Experience, Marketing Analytics
Deliverable
product features
Required skills
Strategic roadmap definition, Agile methodologies, Data analysis, Stakeholder management, KPI/OKR definition, Customer journey analytics, E-commerce web analytics, Marketing attribution (MTA/MMM), Digital product optimization
Preferred skills
Experience leading data analytics projects, Technical literacy in AI and data technologies
Technologies
MTA, MMM, CRM, Mobile app, Website
Responsibilities
Collaborate with stakeholders to define strategic vision and roadmap; Identify product requirements and prioritize features; Define high-level KPIs/OKRs; Follow agile methodologies; Act as subject matter expert on customer journey and digital marketing performance; Evaluate impact of new data/AI technologies
Seniority
Senior, hands-on IC