Marketing Manager | Rx Marketing CoE – Emerging Markets
Core
Own end-to-end life cycle management and portfolio maximization for Rx brands in emerging markets, driving growth through brand architecture, new product ideation, and Go-To-Market strategies.
Role type
Senior Marketing Manager (Rx, Emerging Markets)
Builds
Brand architecture, growth projects, new product concepts, and Go-To-Market strategies for pharmaceutical products.
Domain
Healthcare / Pharmaceuticals / Emerging Markets
Deliverable
product features
Required skills
Brand management, strategic planning, business analytics, customer segmentation, new product ideation to launch, digital marketing, competitive intelligence, pricing and positioning, market research
Preferred skills
MBA from reputed institute, experience in sales and marketing, experience running successful marketing campaigns, knowledge of Google Ad-words and web analytics
Technologies
Google Ad-words, web analytics
Responsibilities
Build brand architecture and growth scenarios; evaluate and classify product portfolio (Build/Milk/Exit); develop differentiated brand levers and GTM strategies; lead new product ideation and launch readiness processes; optimize costs (COGS/SCM); drive capability building for country teams.
Seniority
Senior, hands-on IC
