On Premise Marketing Manager
Core
Drive Red Bull's presence and consumption across key accounts, independent outlets, and the local scene with a focus on LSR/QSR, catering, and recreation.
Role type
Senior On-Premise Marketing Manager
Builds
On-Premise Marketing Business Plans, trade marketing strategies, and consumer activation programs
Domain
FMCG / Beverage / On-Premise Trade Marketing
Deliverable
product features
Required skills
Trade marketing strategy, budget management, stakeholder relationship building, campaign execution, market trend analysis, team coaching, POS tool placement, strategic planning
Preferred skills
On-Premise experience, digital literacy, commercial awareness
Technologies
Digital Poster tools, POS tools
Responsibilities
Adapt and execute international marketing guidelines for local needs, coordinate installations and activations across key accounts, lead key account marketing with the National Key Account Team, coach the On Premise team, allocate marketing budgets, monitor market trends, develop segment-specific strategies
Seniority
Senior, hands-on IC