Manager, Programmatic Strategy
Core
Shape and execute NBCUniversal's programmatic advertising business strategy across demand and supply to future-proof the business.
Role type
Manager, Programmatic Strategy
Builds
Actionable strategies, growth opportunities, and optimization recommendations for the programmatic ecosystem.
Domain
Media & Advertising Technology
Deliverable
dashboards & analysis
Required skills
Programmatic strategy, business analysis, data analysis, Excel (large datasets, nested formulas), stakeholder collaboration, market trend analysis
Preferred skills
Advertising sales knowledge, ad tech marketplace understanding, project management, presentation skills
Technologies
Excel, PowerPoint
Responsibilities
Develop programmatic business strategy across demand and supply; Identify and evaluate growth opportunities including new partnerships and products; Analyze business and partner performance to identify trends and risks; Assist in day-to-day relationships for DSPs & SSPs; Recommend new revenue opportunities; Track performance for new product launches.
Seniority
Manager, hands-on IC