Senior Business Analyst, Sales Automation
Core
Define requirements and deliver scalable AI, automation, and workflow solutions to improve seller productivity and operational efficiency within the Sales and Marketing technology ecosystem.
Role type
Senior Business Analyst (Sales Automation)
Builds
AI, automation, and workflow capabilities across the Sales and Marketing technology ecosystem
Domain
Media & Entertainment / Sales Technology
Deliverable
product features
Required skills
Business analysis, requirement gathering, user story creation, process mapping, data analysis, stakeholder management, Salesforce expertise, Agile methodology, UAT planning, change management
Preferred skills
Advertising/media/streaming industry experience, generative AI knowledge, process automation platforms (Salesforce Flow, Power Platform), CRM modernization, responsible AI principles
Technologies
Salesforce, CRM, Salesforce Flow, Microsoft Power Platform, Generative AI
Responsibilities
Partner with sales leaders to understand workflows and pain points; translate business needs into user stories and functional specs; support product discovery and backlog refinement; lead UAT planning and execution; analyze adoption metrics to identify optimization opportunities; develop process documentation and training materials.
Seniority
Senior, hands-on IC
