Paid Media Specialist
Core
Manage and optimize paid search and Shopping campaigns to drive ecommerce growth and revenue across international markets.
Role type
Paid Media Specialist (Search & Shopping)
Builds
Google Ads Search, Shopping, and Performance Max campaigns; Microsoft Advertising campaigns
Domain
Ecommerce / Life Sciences
Required skills
Google Ads (Search, Shopping, Performance Max), Microsoft Advertising, Google Merchant Center, data analysis, Excel/Google Sheets
Preferred skills
Search Ads 360, life sciences industry background, European languages (French, Spanish, German)
Technologies
Google Ads, Microsoft Advertising, Google Merchant Center, Search Ads 360
Responsibilities
Build, manage, and optimize paid search and Shopping campaigns; Analyze campaign performance to improve conversions and ROAS; Experiment with bidding strategies, keywords, and ad creative; Manage and optimize Google Merchant Center product feeds; Adapt campaign approaches for multiple international markets; Collaborate with eCommerce, Analytics, and Product teams
Seniority
Mid-level, hands-on IC
