Key Account Manager
Core
Executes distribution and sales strategies for Red Bull's Optimum Price program and merchandising standards to local key account chains, influencing execution via local decision makers.
Role type
Key Account Manager (CPG/FMCG)
Builds
Distribution, price, promotion, and quality points of distribution (QPOD) within key account chains
Domain
Consumer Packaged Goods (CPG), Fast Moving Consumer Goods (FMCG), Beverage
Required skills
Sales execution, ROI evaluation, annual planning, business analysis, relationship management, negotiation, data analysis (IRI, Nielsen), Microsoft Excel, Microsoft PowerPoint
Preferred skills
Beverage/CPG/FMCG industry experience, Direct Store Delivery (DSD) operation experience, additional language skills
Technologies
IRI, Nielsen, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Execute distribution on priority packages in-line with Channel Strategies; ensure key account schematics reflect Red Bull standards; sell Optimum Price program; customize presentations and sales pitches; develop annual promotion schedules; conduct quarterly business reviews; construct Customer Marketing Agreements and manage funds; evaluate ROI for POS solutions; drive post-promotion analysis; maintain relationships with local decision makers and distributor partners.
Seniority
Mid-Senior, hands-on IC