Senior Expert Product & Methodology, Media Performance (m/w/d) - German speaker
Core
Designing and scaling media measurement products focusing on Reach & Frequency, Sales Lift, and Brand Lift by integrating Panel, Device, Survey, and third-party data.
Role type
Senior Product & Methodology Expert (Media Measurement)
Builds
Robust, scalable media measurement product solutions and methodological frameworks
Domain
Media Measurement / Consumer Intelligence / Data Analytics
Deliverable
production ML models
Required skills
Media Measurement expertise, Statistics & Modeling, Data Fusion, Product Management, R, Python, Data Architecture
Preferred skills
Attribution modeling, AI-based approaches, Business outcome alignment
Technologies
R, Python
Responsibilities
Conceptualize and develop methodological approaches for media measurement products; Evaluate hybrid measurement solutions for Reach, Sales Lift, and Brand Lift; Translate market requirements into methodical product concepts; Define validation approaches and assess scalability of new methods; Advise Product, Tech, and Commercial teams on methodology and data requirements; Communicate complex methodological concepts to stakeholders
