Marketing Executive - Paid Social (Maternity cover contract)
Core
Execute and optimize paid social media campaigns across all territories to drive growth and ROI for Taylor & Francis.
Role type
Marketing Executive (Paid Social)
Builds
Paid social ad campaigns and strategies for academic publishing and business intelligence content.
Domain
Marketing / Paid Social / Academic Publishing
Required skills
Paid social campaign management, LinkedIn advertising, Meta advertising, ROI optimization, growth strategy, budget management, test-and-learn methodology, stakeholder collaboration, KPI tracking, market analysis.
Preferred skills
Knowledge of new marketing trends, innovation in social platforms, self-development.
Responsibilities
Own specific paid social campaign plans and performance, lead paid social activity across all territories, collaborate with planning and analytics teams, recommend growth strategies and budgets, document strategies and approaches, present performance data to stakeholders.
Seniority
Mid-level, hands-on IC