Regional Account Manager, Non-Commercial
Core
Manage and develop regional non-commercial markets for Red Bull to deliver volume objectives across Foodservice, Healthcare, College, Vending, and Travel segments.
Role type
Senior regional account manager (non-commercial foodservice)
Builds
Regional sales volume and distribution for Red Bull in non-commercial channels
Domain
Fast-Moving Consumer Goods (FMCG), Energy Drinks, Non-Commercial Foodservice
Required skills
Regional account management, Key Account Management, Budget management, Business analysis, ROI evaluation, Stakeholder relationship management, Data analysis (IRI, Nielsen), Strategic planning, Negotiation, Microsoft Excel/PowerPoint proficiency
Preferred skills
Food Management Company experience, DSD experience, Additional language skills
Technologies
IRI, Nielsen, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Ensure national/division/regional schematics reflect Red Bull standards, Develop annual promotion schedules, Customize sales pitches and execute POS displays, Initiate and cultivate relationships with Foodservice Team and Distributor Partners, Establish communication 'Wiring Model' with regional decision makers, Track and control budgets and T&E spending, Evaluate ROI on promotions and programs, Conduct quarterly business reviews, Pursue retailer scan data and basket analysis, Drive post-promotion analysis
Seniority
Senior, hands-on IC