Marketing Business Lead

Aarhus N, dkFull-time2026-10-30 → 2026-11-10

Core

Marketing Business Lead responsible for B2B lead generation strategy, execution, and coordination across Denmark, Norway, and Sweden for a SaaS survey platform.

Role type

Senior B2B Marketing Lead (Lead Generation)

Builds

Lead generation campaigns, marketing strategies, and sales support processes for Surveyxact.

Domain

B2B SaaS / Survey & Analytics

Required skills

B2B marketing strategy, lead generation, HubSpot (Marketing Hub), SEO/GEO, data analysis, KPI reporting, value proposition definition, ICP/persona development, cross-functional coordination.

Preferred skills

Norwegian and Swedish language knowledge, experience with public sector sales.

Technologies

HubSpot, CRM, Email marketing tools, Landing page builders.

Responsibilities

Develop marketing strategies with the Product team, execute lead gen campaigns across D/N/S, manage lead scoring and handover to Sales, define KPIs and build dashboards, create campaign content, coordinate product releases with marketing, advise on channel development and trends.

Seniority

Senior, hands-on IC

About Ramboll

Founded in Denmark, Ramboll is a foundation-owned people company. We have more than 18,000 experts working across our global operations in 35 countries. Our experts are leaders in their fields, developing and delivering innovative solutions in diverse markets including Buildings, Transport, Planning & Urban Design, Water, Environment & Health, Energy, and Management Consulting. We invite you to contribute to a more sustainable future working in an open, collaborative, and empowering company. Combining local experience with global knowledge, we together shape the societies of tomorrow.