Digital Growth & Panel Marketing Associate Director
Core
Lead global panel acquisition and engagement strategy for market research participants across multiple brands, driving growth, retention, and ROI through innovative marketing campaigns and user experience optimization.
Role type
Associate Director, Panel Marketing & Digital Growth
Builds
Global market research panels and engagement programs for healthcare/life science clients
Domain
Healthcare / Life Sciences / Market Research
Required skills
B2C marketing strategy, team leadership, multi-channel campaign management, data analytics, user experience (UX) design, content governance, SEO/SEM, budget management
Preferred skills
Advanced degree, experience in membership/subscription models, familiarity with digital marketing tools
Technologies
SEO, PPC, social media platforms, email automation tools, data analytics platforms
Responsibilities
Manage and mentor a global panel marketing team; design and execute multi-channel marketing campaigns; optimize user journey and rewards programs; oversee brand governance and content strategy; analyze performance metrics to improve ROI and engagement.
Seniority
Senior, hands-on IC with team leadership
