Senior Staff Product Marketing Specialist (MCU/MPU and automotive experience required)
Core
Regional Product Marketing Specialist responsible for go-to-market strategy, execution, and growth of MCU/MPU/Connectivity portfolio in a specific territory, acting as the 'Voice of the Region' to align local requirements with global product roadmap.
Role type
Senior Staff Product Marketing Specialist (Regional)
Builds
Regional revenue and design-win targets for MCU/MPU/Connectivity portfolio
Domain
Semiconductor (Microcontrollers/Microprocessors/Connectivity) in Automotive, Industrial, IoT, and Consumer Electronics
Required skills
P&L management, Strategic Marketing, Technical Marketing, Business development, Semiconductor cost structures, Microcontroller architectures (ARM Cortex, RISC-V), Connectivity Technology (WiFi, Bluetooth, NFC), Embedded software ecosystems, Supply chain dynamics
Preferred skills
MBA, Master's degree in Electrical/Computer Engineering
Technologies
ARM Cortex, RISC-V, WiFi, Bluetooth, NFC, Embedded software
Responsibilities
Execute regional seminars, tech days, and trade shows; Manage 'Design-In' to 'Design-Win' pipeline; Adjust local pricing strategies; Collaborate with sales to identify high-value opportunities; Adapt global GTM strategy to local market dynamics; Influence global product roadmap based on regional feedback; Manage distributor relationships and partner ecosystem development.
Seniority
Senior Staff, hands-on IC with regional leadership
