Regional CRM Manager
Core
Drive global B2C lifecycle communications strategy and implementation for the UK & Europe markets to improve customer retention and adoption.
Role type
Regional CRM Manager
Builds
Customer lifecycle communications, segmentation strategies, and cross-channel engagement campaigns.
Domain
Fintech / International Money Transfers
Required skills
B2C CRM strategy, customer lifecycle management, segmentation, cross-channel campaign execution, stakeholder collaboration, data analysis, A/B testing, localization, email deliverability management
Preferred skills
Proficiency in Braze or similar ESPs, creative design eye, technical savvy
Responsibilities
Develop and manage UK & Europe CRM strategy including lifecycle management and segmentation; Utilize data to segment customers and tailor communications; Collaborate with Product, Marketing, Creative, Engineering & Analytics teams; Design and implement customer lifecycle management strategies; Analyse campaign performance to increase engagement and conversion; Ensure compliance with CRM best practices and regulatory requirements; Implement localization for international campaigns; Oversee email calendar, deliverability, and reporting.
Seniority
Mid-level, hands-on IC