CRM Campaign Executive
Core
Drive client engagement and commercial performance through planning, execution, and optimisation of CRM activity, combining campaign delivery, client journey execution, and data-driven insight generation.
Role type
CRM Campaign Executive (Marketing & Data)
Builds
CRM campaigns, client lifecycle journeys, and reporting frameworks
Domain
Luxury retail / Diamonds / CRM
Required skills
CRM campaign management, Salesforce Marketing Cloud, Salesforce Service Cloud, data analysis, Excel, stakeholder presentation, database hygiene, test-and-learn methodology
Preferred skills
Power BI, luxury environment experience, advanced organisational skills
Responsibilities
Own end-to-end delivery of CRM campaigns including EDM calendar management; Coordinate with copywriting, translation, and marketing teams; Track competitor CRM activity; Develop and implement a test-and-learn roadmap; Support planning and delivery of client lifecycle journeys; Prepare and present weekly CRM updates; Champion CRM database hygiene; Deliver regular reporting on client KPIs and campaign performance; Translate complex data into actionable insights; Partner with IT and data teams to enhance reporting frameworks.
Seniority
Mid-Senior, hands-on IC
