Senior Marketing Manager (Remote)
Core
Integrated marketing driver responsible for client growth strategies, practice-level campaign execution, and brand differentiation for a network of veterinary practices.
Role type
Senior Marketing Manager
Builds
Client growth strategies, email/SMS/website marketing campaigns, and brand differentiation initiatives for veterinary practices.
Domain
Veterinary services / Animal health
Required skills
Client growth strategy, multi-channel campaign execution (email, SMS, web), stakeholder management, project management, budget management, marketing analytics, test & learn methodology.
Preferred skills
Veterinary industry experience, supervisory experience.
Technologies
Email platforms, SMS tools, Website development tools, Marketing analytics platforms.
Responsibilities
Engage with Regional Managers to adapt marketing efforts to industry changes; Inform and drive client growth strategies for 60+ individually branded practices; Support technology solutions development for client engagement; Lead practice-level execution of email, website launches, SMS campaigns, and other marketing campaigns; Partner with practices to create lasting relationships; Support and leverage marketing analytics to inform strategies; Develop Test & Learn messaging and channel tests; Manage projects, budgets, timelines, resources, and provide executive status reports; Build collaborative relationships with cross-functional stakeholders.
Seniority
Senior, hands-on IC