Manager, Advertising Media
Core
Develop integrated media strategies and manage day-to-day advertising campaigns across TV, CTV, Digital, Social, Search, and OOH to support brand objectives.
Role type
Manager, Integrated Media Planning & Buying
Builds
Integrated media plans and optimized advertising campaigns for consumer/lifestyle brands
Domain
Digital Marketing / Advertising
Required skills
Integrated media planning, Media buying, Budget management, Campaign optimization, Agency management, Data analysis, Performance monitoring, Trend identification, Compliance management, Team leadership
Preferred skills
Consumer or lifestyle brand experience, YouTube expertise, Programmatic advertising knowledge, Ad tech stack proficiency
Technologies
Google Marketing Platform, Programmatic platforms, Social media platforms, TV/CTV platforms
Responsibilities
Develop integrated media strategies in partnership with agencies, Manage day-to-day campaigns including optimization and budgeting, Analyze campaign performance and translate insights into recommendations, Oversee in-house media planning and buying activities, Manage media agency partners and ensure deliverables, Implement digital media best practices and compliance standards
Seniority
Manager, hands-on IC with team oversight