Regional Account Manager
Core
Manages sales funnel and builds relationships for Regional Commercial Key Accounts in On Premise Business, driving volume through account programming and contract negotiation.
Role type
Regional Account Manager (On Premise)
Builds
Custom account programming (LTOs, staff programs) and volume for key accounts
Domain
Beverage industry, On Premise sales
Required skills
On Premise sales, contract negotiation, account auditing, business review analysis, budget management, stakeholder alignment, distributor partner engagement, ROI analysis, Microsoft Excel, Microsoft PowerPoint
Preferred skills
Additional language skills, trade show participation, best practice scaling
Technologies
CPM system, ASR, Wing Tips
Responsibilities
Manage sales funnel for current and targeted Regional Commercial Key Accounts; Create account programming such as Limited Time Offers and staff programs; Negotiate contracts to drive execution and programming; Conduct regular account audits to ensure agreed standards are met; Participate in Trade Shows and Conferences; Conduct regular business reviews to drive accountability with partners; Establish and manage volume and spend budget via CPM system; Align regional stakeholders around account priorities.
Seniority
Mid-Senior level (5+ years experience)