Digital Product Marketing Manager
Core
Develop and implement marketing programs for new and existing digital medical device solutions to maximize value and sales in the Japanese market.
Role type
Product Marketing Manager (Medical Devices)
Builds
Digital solutions and marketing programs for medical devices
Domain
Medical Devices / Digital Health
Deliverable
product features
Required skills
Product marketing, new product launch planning, business plan development, digital capability development, workflow and blueprinting management, regulatory document control, pricing strategy, sales forecasting, clinical evaluation coordination, sales enablement, cross-functional coordination, industry trend analysis, competitive analysis, localization, MS Office Suite
Preferred skills
Global marketing experience, diagnostic imaging or image recording device experience, digital device and application marketing experience, project management
Technologies
MS Office Suite
Responsibilities
Plan and execute new product launches, develop localized product positioning and value propositions, manage product end-of-life strategies, support sales organization with training and materials, conduct clinical evaluations with KOLs, manage regulatory documents and IFUs, analyze industry trends and competitive status, coordinate cross-functional launch activities
Seniority
Mid-Senior, hands-on IC
