Marketing Manager
Core
Lead comprehensive marketing strategies for two premier healthcare tradeshows (WHX Miami and CPHI Americas), driving exhibitor acquisition, attendee registration, and brand awareness across US and LATAM markets.
Role type
Senior B2B Event Marketing Manager
Builds
Integrated multi-channel marketing campaigns, digital experiences, and on-site activations for healthcare supply and pharmaceutical events.
Domain
Healthcare / Pharmaceuticals / B2B Events
Deliverable
product features
Required skills
Strategic marketing planning, digital marketing (SEO/SEM, email, social), campaign development, brand management, stakeholder collaboration, data analytics, event marketing execution
Preferred skills
Bilingual (English/Spanish or English/Portuguese), LATAM market experience, pharmaceutical industry background, ABM strategies, marketing certifications
Technologies
Salesforce, HubSpot, Eloqua, Google Analytics, Google Ads, LinkedIn Campaign Manager, Adobe Creative Suite, MS Office
Responsibilities
Develop annual marketing plans aligned with revenue targets, execute multi-channel campaigns for exhibitor and attendee acquisition, manage marketing budgets and optimize ROI, coordinate on-site event activations and promotions, analyze campaign performance and provide strategic recommendations
Seniority
Senior, hands-on IC