Sr. Marketing Manager, Outreach
Core
Field-based marketing leader accelerating da Vinci procedure growth within an assigned region by developing localized market development strategies, activating customers, and expanding referral networks.
Role type
Senior field marketing manager (healthcare devices)
Builds
Regional market development plans, customer activation initiatives, and localized awareness campaigns for da Vinci surgery.
Domain
Healthcare / Medical Devices / Surgical Robotics
Deliverable
product features
Required skills
Regional market development strategy, physician and hospital stakeholder engagement, cross-functional partnership with Sales, data-driven KPI analysis, healthcare provider outreach, digital marketing execution, event planning, IDN and health system navigation.
Preferred skills
Master's degree, experience in pharmaceutical or medical device sales, advanced digital marketing expertise.
Responsibilities
Develop and execute annual regional market development plans aligned with commercial priorities. Build partnerships with surgeons, referring providers, and hospital marketing leads to drive coordinated execution. Translate national marketing strategy into localized execution plans. Lead execution of physician education events and customer activation programs. Monitor customer activation milestones and optimize strategies based on market insights. Maintain a strong field presence through regular engagement with customers and stakeholders.
Seniority
Senior, hands-on field leader