Chargé(e) de Marketing B2B – France (CDD - 6 mois) – H/F
Core
B2B marketing specialist driving commercial growth and lead generation for a global consulting firm in France.
Role type
Senior B2B Marketing Manager
Builds
Multi-channel marketing campaigns, ABM programs, and content assets for strategic accounts
Domain
Professional Services / Consulting
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), multi-channel campaign management, Salesforce CRM, lead generation, ROI analysis, marketing automation, digital marketing
Preferred skills
AI tools, marketing innovation, cross-functional collaboration
Technologies
Salesforce, marketing automation platforms, digital tools
Responsibilities
Partner with sales and business units to define marketing plans and ABM strategies; design and execute end-to-end multi-channel campaigns; analyze campaign performance and optimize ROI; leverage CRM for lead tracking and pipeline contribution; drive marketing innovation and best practices sharing.
