Senior Marketing Manager of the Department of Marketing
Core
Develops and implements the School's annual marketing strategy, budget, and communications plans to drive enrollment and brand reputation for undergraduate, graduate, doctoral, and Executive Education programs.
Role type
Senior Marketing Manager (Higher Education)
Builds
Marketing campaigns, digital content, event promotions, and recruitment funnels for a university school
Domain
Higher Education / Academic Marketing
Required skills
Strategic marketing planning, budget management, target audience profiling, multilingual content creation, CRM analytics, event marketing, brand management, digital advertising, SEO, stakeholder liaison
Preferred skills
Master's degree in Marketing/Business, experience in higher education or B2B services, knowledge of Kazakhstan education legislation
Technologies
CMS, SEO tools, CRM platforms, digital advertising platforms, analytics tools
Responsibilities
Develop annual marketing plans and budgets; manage multilingual website and social media content; execute recruitment events and track funnel analytics; coordinate with central marketing teams and academic leaders; evaluate campaign ROI and enrollment conversions
Seniority
Senior, hands-on IC
