Assoc Manager, Email Marketing
Core
Manage end-to-end execution and optimization of email marketing campaigns to drive audience engagement, retention, and subscriber growth.
Role type
Associate Manager, Email Marketing
Builds
Segmented, triggered, personalized, and dynamic-content email campaigns within an enterprise ESP
Domain
Marketing / Email Marketing
Required skills
Email campaign management, Segmentation, Personalization, A/B testing, Marketing automation, Landing page management, Data analysis, Project management, Creative strategy, HTML/CSS
Preferred skills
Braze experience, Adobe Photoshop, AI tools for marketing
Technologies
Enterprise ESP, Braze, Adobe Photoshop
Responsibilities
Own end-to-end execution of priority email campaigns including planning, build, QA, deployment, and reporting; Develop and execute A/B and multivariate tests across subject lines, creative, CTAs, and audience segmentation; Manage campaign calendars, timelines, and cross-functional approvals; Provide tactical guidance to Email Marketing Coordinators on campaign execution and best practices; Analyze campaign performance to identify trends and optimization opportunities; Partner with Data and Analytics teams for accurate audience targeting and data hygiene.
Seniority
Mid-level, hands-on IC with team guidance
