Senior Marketing Specialist, Acquisition
Core
Develop and execute acquisition-focused marketing campaigns converting prospective pet parents into members via email and SMS.
Role type
Senior Marketing Specialist (Acquisition)
Builds
Email and SMS campaigns, customer journeys, and automated communications for pet insurance customers.
Domain
Pet Insurance / Digital Marketing
Required skills
Email marketing strategy, SMS marketing, customer journey mapping, copywriting, A/B testing, marketing automation, audience segmentation, performance analysis, HTML/CSS
Preferred skills
Project management tools, Google Analytics, Email design tools (Figma, Photoshop, Illustrator)
Responsibilities
Develop acquisition communication strategies across digital channels; Identify and optimize customer journeys; Write and edit customer-focused copy for email and SMS; Own campaigns from brief through execution; Develop and execute A/B tests; Monitor campaigns and optimize performance based on data.
Seniority
Senior, hands-on IC