Spécialiste, Médias numériques
Core
Develop and deploy integrated media plans across digital platforms to support growth and achieve marketing objectives for Reitmans (Canada) Limited (RCL) banners.
Role type
Digital Media Specialist
Builds
Display, Social, SEM, and Affiliate campaigns across digital buying platforms
Domain
Retail / Digital Marketing
Deliverable
client delivery
Required skills
Digital media buying, Google Ads, Meta Business Manager, DSPs, Paid Search, Display/Programmatic, Paid Social, Google Analytics, Bilingualism (French/English)
Preferred skills
Google Analytics expertise
Technologies
Google Ads, Meta Business Manager, DSPs, Google Analytics
Responsibilities
Develop media plans identifying strategic placement opportunities; Manage campaign operations including trafficking, budget management, and optimization; Analyze campaign performance in real-time and post-campaign to identify optimizations; Collaborate with Marketing and E-Commerce teams on strategy, briefs, and audience segmentation.
Seniority
Mid-level, hands-on IC