Senior Marketing Manager – Academic & Government Affairs
Core
Lead institutional activation and government affairs to convert access into sustained journal usage and publishing participation for Taylor & Francis.
Role type
Senior individual-contributor marketing manager (academic publishing)
Builds
Integrated field and digital programmes for institutional and government stakeholders
Domain
Academic publishing, higher education, government research funding
Deliverable
product features
Required skills
Institutional B2B marketing, stakeholder relationship management, data-led decision-making, strategic programme ownership, cross-functional leadership, travel readiness
Preferred skills
COUNTER/subscription analytics, Open Research concepts, Hindi or Indian regional languages
Technologies
CRM, dashboards, webinars, digital channels
Responsibilities
Drive institutional penetration with librarians and research offices; represent the company at government initiatives and policy forums; develop researcher activation campaigns and usage labs; own marketing calendars and activation plans for strategic accounts; adapt engagement for Sub-Saharan Africa partnerships; manage budgets and cross-functional governance.
Seniority
Senior, hands-on IC
