B2B2C Marketing Manager (Global)
Core
Drive global growth for AMBOSS by managing the end-user journey from institutional license grant to active usage among students and physicians.
Role type
B2B2C Marketing Manager (Global)
Builds
Automated CRM flows, institution-facing collateral, and CMS content to boost adoption and engagement.
Domain
EdTech / Medical AI / B2B2C SaaS
Deliverable
product features
Required skills
B2B/B2B2C/EdTech marketing, CRM/marketing automation, data-driven decision-making, stakeholder management, content creation, campaign optimization
Preferred skills
Experience with campus ambassador programs, webinar/event management
Technologies
CRM, CMS, Marketing Automation Tools
Responsibilities
Own end-user journey from license grant to active usage; Build automated CRM flows for onboarding and re-engagement; Support institutional renewals with targeted campaigns; Create institution-facing collateral; Optimize CMS content and landing pages; Partner with institutions on local activation.
Seniority
Mid-level, hands-on IC